Friday, December 28, 2007

Google Finance - Late to the Party

If you haven't already heard, Google rolled out their own Finance site today to rival that of Yahoo's and Marketwatch.

After spending a few minutes using the site, I have to say that I am very unimpressed. The design of the site is far inferior to that of Yahoo's or Marketwatch, with a clunky layout that makes finding what you are looking for rather difficult. They display a few financial stats, but not any wheres near what the others offer their users. The portfolio tools are very rudimentary and outdated feeling, and their charts are nothing special. The whole site just feels rushed in my opinion.
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One feature that I do like is the inclusion of real-time quotes, something that the others don't offer. Also, they display links to blog posts on the respective companies. Unfortunately, it doesn't display links tovery many blogs, none of my posts on specific companies are indexed nor are those of many of my peers. The majority of the links are to the Seeking Alpha Network, to which I am a contributor, but these are merely repubishings of other's works. If Google can figure out a way to include a more extensive list of blog submissions, it would be a nice touch, but unfortunately I don't forsee them devoting the neccessary time to accomplish this.
Tip! Doing searches on Google show up a lot of anomalies. Many top ranking pages have PR 0.

I will give Google the benefit of the doubt here, as the site is only in beta, but Google Finance is nothing to write home about. Reminiscient of many of their most recent offerings, such as Google SiteCreator and Google Video, the site appears to be lacking the innovation and quality that used to set Google apart, a disturbing trend if you are a Google shareholder. Unless they are able to make some extreme improvements, I don't see many Yahoo Finance users or Marketwatch users converting. Not only is Google late to the party, but they left the gifts at home as well, nothing fashionable about their entrance here.

Originally published in The New Wall Street, a proud member of the Wall Street 2.0 Network.

http://www.thenewwallstreet.com

Destination: Desktop for Google

First we had the original Google search that evolved into the leader in its class. In fact, it became so popular that the word "google" worked its way into our everyday language as a verb, as in "to google" something. Google later introduced a toolbar that was plug-in for some browsers like Internet Explorer. The Google toolbar features a direct Google search box with quick access to image and group searches, a pop-up blocker, and for Internet marketers mostly, a PageRank (PR) indicator.
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With competition like Yahoo and MSN threatening to start nipping at Google's heels, Google has introduced several new services to try to stay ahead of the pack. Recently they introduced Gmail, their web-based free email service (currently offered by invitation only). And still in the Google lab is the Google Deskbar (for Windows users only).
Tip! Submit it to Google at http://www.google.

The Google deskbar is a plug-in that resides in the Windows taskbar, the little control panel that contains your start button, perhaps some quick launch icons, the clock, and the system tray. Search engines and marketers have realized that to maintain and increase their competitive status, they will need to find ways to get surfers and customers to invite them to their desktops.

The deskbar features quick access to Google's results, no matter which application you're currently using. Researching a class report? Check facts and sources quickly. Working in Excel? Look up the formula to calculate the volume of a tube easily. Following breaking news? Check it from the deskbar without leaving Photoshop! You'll be able to preview your search results with the small "floater" window that will close automatically.

From students to senior executives, from casual surfers to serious Internet marketers, the Google Deskbar may add to your productivity and fun online. It's worth a look.
Tip! The higher your click-through rate (CTR), the higher you ad will be shown. Even if you are bidding less money than the person above you, if your ad gets a higher CTR Google will show yours higher.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.